We all start on our entrepreneurial journey with excitement and enthusiasm.
We are passionate about the services we are offering, the products we are launching and the clients we are serving.
We are hopeful, joyful and optimistic. We talk about our business to anyone who will listen and we drive our friends and families crazy with discussion of branding, website development and marketing strategies (I know that’s not just me, right?)
Building a business is fun and rewarding.
It taps into our strengths and values in a way that most traditional jobs just don’t. It can fill us with anticipation and notebooks full of great ideas.
But if you are at all normal there will be a moment on your business journey where you will stop, look around and ask yourself, “how on earth am I REALLY going to make this business work?”
I am guessing if you are like me and most of my clients, at some point in the first few months of business development you begin to wonder if you’ve made the right choice.
If like me, you left a secure job now is the time where you are really wondering what on earth you were thinking…I know I’ve been there!
Here’s the tough reality…launching your own business is one of the most rewarding, terrifying, frustrating and exciting ventures you will ever undertake. And there will always be moments of doubt.
The bad news is that the moments of doubt will probably always creep in regardless of where you are in your business.
The great news is that you can control your response and the outcome when you are faced with those little voices that make you wonder if you were crazy to start this journey.
5 things you need to know to build your own business:
Businesses are Built Around Relationships
One of the biggest struggles any entrepreneur has in the first few months of launching their business is finding clients (or at least Paying clients!)
Finding clients is HARD…no really hard….but don’t let that scare you!
In the coaching industry there is this misconception that once you complete your coach training and get certified somehow the clients will materialize. After all, the “experts” tell you just to have a few “real” conversations and clients will follow.
I can tell you that although there are probably some outliers who effortlessly fill their rosters it is likely because they have been cultivating relationships with their clients for years.
Finding clients and customers is hard, but if you focus on developing relationships and consistently deliver value, you will slowly gain traction in your business. Never forget that businesses are built around relationships.
You will probably feel lost and alone…a lot
Starting a new business takes courage and guts. It’s tough to launch a new business, even if it is in a proven industry with a proven business model.
There are going to be times where you wake up and feel tired, overwhelmed and quite frankly a little bit scared.
Just knowing that you are having a completely normal reaction to trying something new can help you not get stuck. Getting comfortable feeling a little bit stretched will help you navigate the unknown with confidence and enthusiasm.
Moments of doubt are normal…just remember to focus on your WHY behind your business and give yourself some grace when you’re feeling a little overwhelmed.
Consistent action is the most important thing!
We all launch our businesses with the expectation that every action is going to result in clients, sales and overall business progress.
The problem with this mentality is that when progress and sales are lagging behind the action it can be tough to keep moving forward.
One of my coaches once told me the difference between a successful coach and one that doesn’t make it in this industry is the committeemen to take consistent action. After almost a year in business I would add to this…I think the key to success is taking consistent action when you don’t feel like it and you aren’t seeing results!
So often I see other business owners try a new tactic for a few weeks and then completely shift directions when that doesn’t yield immediate sales results. I always try to remind myself (and my clients) that it takes time to develop those relationships and build momentum. If we are constantly changing directions, we never give our clients the time to develop a bond with who we are and what we are offering.
Create routines and plans to help you follow through with your ideas so you can maintain consistency even if it feels like the action isn’t producing the results you want.
Build a support team
One of the best things you can do for you business is to build a strong support team. This may include family members, friends and other industry experts.
Build a team that encourages you and cheers for you on the days you feel a little bit doubtful. I am incredibly blessed to have an amazing husband who is absolutely my biggest fan and who is always there with encouragement and support when I feel overwhelmed. You need a cheerleader…go find one!
You should also team up with other individuals in your industry that are at a similar place in business development. This team is invaluable for bouncing ideas off of, getting new ideas and generally acting as accountability partners to help you move forward.
I’d also recommend reaching out to coaches or industry experts in your field. It’s great to get support from peers, but it’s also vital to get the mentorship and advice from those who are a few steps ahead of you in business development. They can help you skip some of the mistakes they probably made and can often give you amazing advice in how to develop and grow a profitable business.
This is an amazing opportunity
Perhaps the most important thing for you to remember as you launch your business is that this is an AMAZING OPPORTUNITY!
Building your own business is an opportunity to use your skills and gifts in an authentic and powerful way.
It’s an opportunity to learn more about yourself and develop skills you probably wouldn’t have to learn in a “normal” job. Take advantage of all of the resources out there as you launch your business and be willing to learn from others.
Finally, never lose sight of the fact that your business is a beautiful reflection of you and what you value. Be bold and share your story. It’s an opportunity to connect in meaningful ways. When you share your story you will attract clients and customers that believe in you and your business and they will become your biggest fans.
Starting you own business is an amazing adventure. Like any good adventure it will have moments of victory and tiny defeats. One day you’ll feel unstoppable and the next day you might be in a pile of tears on the couch eating tortilla chips (okay, again maybe that’s just me!). But by taking a few simple actions, you can set yourself up for success and build the business and life of your dreams.
Until next time, pursue your passion and build your platform.